Know More
Operating in the competitive fresh produce market, DRP Exotics set out to redefine the perception of exotic fruits and vegetables, not as unattainable luxuries, but as everyday indulgences that bring the world’s freshness to your kitchen.
The challenge was to create a brand identity that balanced premium appeal with everyday approachability, one that could scale from retail packaging to digital storytelling while staying rooted in trust.
Problem
I led the project from initial visioning to brand persona development, building an identity system that could express the brand’s core promise: globally sourced, thoughtfully curated, always fresh. The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Solution
We curated a distinct brand persona warm, well-traveled, and quietly luxurious guiding the tone across packaging, retail signage, digital templates, and customer-facing communication.
The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Concept
Key deliverables included:
A visual identity system with lush greens, tropical tones, and minimal elegance
Modular packaging systems for various SKUs and future product expansion
Brand-aligned social media templates and content direction
Persona frameworks for voice, behavior, and visual storytelling
Guidelines for consistency across retail, delivery, and digital environments
Outcome and impact :
Brand recall uplift in early consumer surveys among premium grocery buyers
Retailers cited 2.3× higher preference for DRP packaging vs. competitors (visual appeal + clarity)
Increased social media engagement by 40% post-launch using new brand templates
Improved shelf standout and market acceptance across gourmet and organic stores
Scalable identity system built to expand into newer SKUs, regions, and product formats
More Works
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Know More
Operating in the competitive fresh produce market, DRP Exotics set out to redefine the perception of exotic fruits and vegetables, not as unattainable luxuries, but as everyday indulgences that bring the world’s freshness to your kitchen.
The challenge was to create a brand identity that balanced premium appeal with everyday approachability, one that could scale from retail packaging to digital storytelling while staying rooted in trust.
Problem
I led the project from initial visioning to brand persona development, building an identity system that could express the brand’s core promise: globally sourced, thoughtfully curated, always fresh. The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Solution
We curated a distinct brand persona warm, well-traveled, and quietly luxurious guiding the tone across packaging, retail signage, digital templates, and customer-facing communication.
The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Concept
Key deliverables included:
A visual identity system with lush greens, tropical tones, and minimal elegance
Modular packaging systems for various SKUs and future product expansion
Brand-aligned social media templates and content direction
Persona frameworks for voice, behavior, and visual storytelling
Guidelines for consistency across retail, delivery, and digital environments
Outcome and impact :
Brand recall uplift in early consumer surveys among premium grocery buyers
Retailers cited 2.3× higher preference for DRP packaging vs. competitors (visual appeal + clarity)
Increased social media engagement by 40% post-launch using new brand templates
Improved shelf standout and market acceptance across gourmet and organic stores
Scalable identity system built to expand into newer SKUs, regions, and product formats
More Works
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Know More
Operating in the competitive fresh produce market, DRP Exotics set out to redefine the perception of exotic fruits and vegetables, not as unattainable luxuries, but as everyday indulgences that bring the world’s freshness to your kitchen.
The challenge was to create a brand identity that balanced premium appeal with everyday approachability, one that could scale from retail packaging to digital storytelling while staying rooted in trust.
Problem
I led the project from initial visioning to brand persona development, building an identity system that could express the brand’s core promise: globally sourced, thoughtfully curated, always fresh. The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Solution
We curated a distinct brand persona warm, well-traveled, and quietly luxurious guiding the tone across packaging, retail signage, digital templates, and customer-facing communication.
The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Concept
Key deliverables included:
A visual identity system with lush greens, tropical tones, and minimal elegance
Modular packaging systems for various SKUs and future product expansion
Brand-aligned social media templates and content direction
Persona frameworks for voice, behavior, and visual storytelling
Guidelines for consistency across retail, delivery, and digital environments
Outcome and impact :
Brand recall uplift in early consumer surveys among premium grocery buyers
Retailers cited 2.3× higher preference for DRP packaging vs. competitors (visual appeal + clarity)
Increased social media engagement by 40% post-launch using new brand templates
Improved shelf standout and market acceptance across gourmet and organic stores
Scalable identity system built to expand into newer SKUs, regions, and product formats
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?