2023
Boat
A dark, futuristic design inspired by mystery and innovation. Raven Claw combines sleek aesthetics with cutting-edge functionality.
GTM
Tech
Know More
Striving to break through an overcrowded smartwatch market dominated by feature parity and price wars, boAt needed a sharp go-to-market strategy for the launch of Lunar Connect, one that could cut through noise, scale nationally, and still feel aspirational.
I led the GTM strategy and creative execution, defining how the product would be introduced, experienced, and remembered across digital and physical touchpoints.
Problem
Executed across a national rollout during 2023, the campaign balanced scale with consistency, driving discovery at the top of the funnel and conversion-led storytelling closer to launch.
The integrated approach helped Lunar Connect compete aggressively within the sub-₹5,000 smartwatch segment, where boAt reported some of its highest category traction during the period.
Solution
Campaign impact:
32% higher engagement rate on Meta / content resonance
28% increase in product page visits / demand lift
21% improvement in click-to-purchase efficiency / conversion momentum
40M+ estimated OOH impressions across India / mass visibility
Top-selling smartwatch lineup for boAt during the launch quarter / market penetration
Concept
The Lunar Connect launch demonstrated how a sharply defined GTM strategy, when executed across both digital and physical touchpoints, can cut through a saturated market. By pairing high-impact OOH visibility with performance-led social storytelling, we positioned boAt’s smartwatch not just as a feature-rich device, but as a lifestyle signal for a new generation of consumers.
The result was a launch that drove scale, recall, and relevance, cementing Lunar Connect as a serious contender in India’s fast-moving wearables category.
More Works
©2026
2023
Boat
A dark, futuristic design inspired by mystery and innovation. Raven Claw combines sleek aesthetics with cutting-edge functionality.
GTM
Tech
Know More
Striving to break through an overcrowded smartwatch market dominated by feature parity and price wars, boAt needed a sharp go-to-market strategy for the launch of Lunar Connect, one that could cut through noise, scale nationally, and still feel aspirational.
I led the GTM strategy and creative execution, defining how the product would be introduced, experienced, and remembered across digital and physical touchpoints.
Problem
Executed across a national rollout during 2023, the campaign balanced scale with consistency, driving discovery at the top of the funnel and conversion-led storytelling closer to launch.
The integrated approach helped Lunar Connect compete aggressively within the sub-₹5,000 smartwatch segment, where boAt reported some of its highest category traction during the period.
Solution
Campaign impact:
32% higher engagement rate on Meta / content resonance
28% increase in product page visits / demand lift
21% improvement in click-to-purchase efficiency / conversion momentum
40M+ estimated OOH impressions across India / mass visibility
Top-selling smartwatch lineup for boAt during the launch quarter / market penetration
Concept
The Lunar Connect launch demonstrated how a sharply defined GTM strategy, when executed across both digital and physical touchpoints, can cut through a saturated market. By pairing high-impact OOH visibility with performance-led social storytelling, we positioned boAt’s smartwatch not just as a feature-rich device, but as a lifestyle signal for a new generation of consumers.
The result was a launch that drove scale, recall, and relevance, cementing Lunar Connect as a serious contender in India’s fast-moving wearables category.
More Works
©2026
2023
Boat
A dark, futuristic design inspired by mystery and innovation. Raven Claw combines sleek aesthetics with cutting-edge functionality.
GTM
Tech
Know More
Striving to break through an overcrowded smartwatch market dominated by feature parity and price wars, boAt needed a sharp go-to-market strategy for the launch of Lunar Connect, one that could cut through noise, scale nationally, and still feel aspirational.
I led the GTM strategy and creative execution, defining how the product would be introduced, experienced, and remembered across digital and physical touchpoints.
Problem
Executed across a national rollout during 2023, the campaign balanced scale with consistency, driving discovery at the top of the funnel and conversion-led storytelling closer to launch.
The integrated approach helped Lunar Connect compete aggressively within the sub-₹5,000 smartwatch segment, where boAt reported some of its highest category traction during the period.
Solution
Campaign impact:
32% higher engagement rate on Meta / content resonance
28% increase in product page visits / demand lift
21% improvement in click-to-purchase efficiency / conversion momentum
40M+ estimated OOH impressions across India / mass visibility
Top-selling smartwatch lineup for boAt during the launch quarter / market penetration
Concept
The Lunar Connect launch demonstrated how a sharply defined GTM strategy, when executed across both digital and physical touchpoints, can cut through a saturated market. By pairing high-impact OOH visibility with performance-led social storytelling, we positioned boAt’s smartwatch not just as a feature-rich device, but as a lifestyle signal for a new generation of consumers.
The result was a launch that drove scale, recall, and relevance, cementing Lunar Connect as a serious contender in India’s fast-moving wearables category.
More Works
©2026