2025
Rohadi
A dark, futuristic design inspired by mystery and innovation. Raven Claw combines sleek aesthetics with cutting-edge functionality.
Branding, Marketing
Event
Know More
Launching in a region with deep-rooted folk traditions but minimal large-scale cultural representation, the Rohidi Music Festival, a flagship initiative by The Stage, needed more than promotion. It needed a brand. A unifying identity that honoured Rajasthan’s artistic legacy while capturing the imagination of modern audiences.
The challenge was to translate this vision into a full-fledged cultural movement, anchored in community pride and amplified through design and marketing that respected its roots but spoke to the present.
Problem
I led the project end-to-end from strategic positioning and identity creation to campaign ideation, design, and final rollout. We crafted the brand narrative around “Rajasthan ro आपणो Music Festival,” centering Manganiyar folk artistry and the soul of Sheo village.
The identity system pulled from Rajasthani textures, sand-hued palettes, and the musical lineage of the region, paired with modern visual storytelling frameworks. My team and I designed every brand touchpoint: from the logo and event kits to stage branding, digital posts, and OOH formats.
Solution
On the marketing front, we deployed a multi-channel campaign across Meta (Instagram, Facebook) and on-ground channels. Bold, regional-first OOH design covered Barmer and its neighboring districts, billboards, standees, flyers, and directional signage immersed the town in the festival’s aura.
On digital, we created storytelling-led campaigns that featured artist stories, countdown content, and culture-first hooks that triggered organic traction. The visual language was celebratory yet earthy, unpolished by design.
Concept
The response surpassed every expectation. Thousands attended the festival in Sheo, making it one of the largest folk gatherings in western Rajasthan. Over 400+ Manganiyar artists performed. Our content saw massive traction, with reels crossing 1M+ impressions and influencer-led posts crossing 75K+ likes. Engagement spread organically across platforms, sparking conversations well beyond the region. For The Stage, it catalyzed a noticeable lift in brand recall, app engagement, and regional cultural affinity.
Outcome and impact :
400+ folk artists curated and mobilized from across the region
1M+ digital impressions across Reels and social storytelling
Thousands of live attendees from across western Rajasthan
75K–100K+ reach on single viral content pieces
Massive regional brand lift for The Stage OTT, particularly among Gen-Z and rural audiences
Flagship visibility on national and local press, with extensive coverage across news outlets.
More Works
©2026
2025
Rohadi
A dark, futuristic design inspired by mystery and innovation. Raven Claw combines sleek aesthetics with cutting-edge functionality.
Branding, Marketing
Event
Know More
Launching in a region with deep-rooted folk traditions but minimal large-scale cultural representation, the Rohidi Music Festival, a flagship initiative by The Stage, needed more than promotion. It needed a brand. A unifying identity that honoured Rajasthan’s artistic legacy while capturing the imagination of modern audiences.
The challenge was to translate this vision into a full-fledged cultural movement, anchored in community pride and amplified through design and marketing that respected its roots but spoke to the present.
Problem
I led the project end-to-end from strategic positioning and identity creation to campaign ideation, design, and final rollout. We crafted the brand narrative around “Rajasthan ro आपणो Music Festival,” centering Manganiyar folk artistry and the soul of Sheo village.
The identity system pulled from Rajasthani textures, sand-hued palettes, and the musical lineage of the region, paired with modern visual storytelling frameworks. My team and I designed every brand touchpoint: from the logo and event kits to stage branding, digital posts, and OOH formats.
Solution
On the marketing front, we deployed a multi-channel campaign across Meta (Instagram, Facebook) and on-ground channels. Bold, regional-first OOH design covered Barmer and its neighboring districts, billboards, standees, flyers, and directional signage immersed the town in the festival’s aura.
On digital, we created storytelling-led campaigns that featured artist stories, countdown content, and culture-first hooks that triggered organic traction. The visual language was celebratory yet earthy, unpolished by design.
Concept
The response surpassed every expectation. Thousands attended the festival in Sheo, making it one of the largest folk gatherings in western Rajasthan. Over 400+ Manganiyar artists performed. Our content saw massive traction, with reels crossing 1M+ impressions and influencer-led posts crossing 75K+ likes. Engagement spread organically across platforms, sparking conversations well beyond the region. For The Stage, it catalyzed a noticeable lift in brand recall, app engagement, and regional cultural affinity.
Outcome and impact :
400+ folk artists curated and mobilized from across the region
1M+ digital impressions across Reels and social storytelling
Thousands of live attendees from across western Rajasthan
75K–100K+ reach on single viral content pieces
Massive regional brand lift for The Stage OTT, particularly among Gen-Z and rural audiences
Flagship visibility on national and local press, with extensive coverage across news outlets.
More Works
©2026
2025
Rohadi
A dark, futuristic design inspired by mystery and innovation. Raven Claw combines sleek aesthetics with cutting-edge functionality.
Branding, Marketing
Event
Know More
Launching in a region with deep-rooted folk traditions but minimal large-scale cultural representation, the Rohidi Music Festival, a flagship initiative by The Stage, needed more than promotion. It needed a brand. A unifying identity that honoured Rajasthan’s artistic legacy while capturing the imagination of modern audiences.
The challenge was to translate this vision into a full-fledged cultural movement, anchored in community pride and amplified through design and marketing that respected its roots but spoke to the present.
Problem
I led the project end-to-end from strategic positioning and identity creation to campaign ideation, design, and final rollout. We crafted the brand narrative around “Rajasthan ro आपणो Music Festival,” centering Manganiyar folk artistry and the soul of Sheo village.
The identity system pulled from Rajasthani textures, sand-hued palettes, and the musical lineage of the region, paired with modern visual storytelling frameworks. My team and I designed every brand touchpoint: from the logo and event kits to stage branding, digital posts, and OOH formats.
Solution
On the marketing front, we deployed a multi-channel campaign across Meta (Instagram, Facebook) and on-ground channels. Bold, regional-first OOH design covered Barmer and its neighboring districts, billboards, standees, flyers, and directional signage immersed the town in the festival’s aura.
On digital, we created storytelling-led campaigns that featured artist stories, countdown content, and culture-first hooks that triggered organic traction. The visual language was celebratory yet earthy, unpolished by design.
Concept
The response surpassed every expectation. Thousands attended the festival in Sheo, making it one of the largest folk gatherings in western Rajasthan. Over 400+ Manganiyar artists performed. Our content saw massive traction, with reels crossing 1M+ impressions and influencer-led posts crossing 75K+ likes. Engagement spread organically across platforms, sparking conversations well beyond the region. For The Stage, it catalyzed a noticeable lift in brand recall, app engagement, and regional cultural affinity.
Outcome and impact :
400+ folk artists curated and mobilized from across the region
1M+ digital impressions across Reels and social storytelling
Thousands of live attendees from across western Rajasthan
75K–100K+ reach on single viral content pieces
Massive regional brand lift for The Stage OTT, particularly among Gen-Z and rural audiences
Flagship visibility on national and local press, with extensive coverage across news outlets.
More Works
©2026