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Entering a highly competitive preschool market dominated by generic “play school” narratives, Satva – Tiny Explorer’s Prep School, Indore, needed a brand that could clearly articulate its deeper philosophy and stand apart as a serious institution for early childhood development.
From the outset, the challenge was not visibility alone, but positioning, to translate an Indian-rooted, holistic learning philosophy into a contemporary, aspirational brand that parents could instantly trust.
Problem
I led the project end-to-end, from initial ideation and positioning workshops to vision board creation, brand identity, and full go-to-market execution.
Anchored in the Panch-Kosha philosophy, the brand narrative reframed education as more than academics, focusing on emotional intelligence, social awareness, physical well-being, and purposeful learning. This became the strategic backbone for every creative and communication decision.
Solution
The identity system was designed to feel warm, intuitive, and thoughtful, balancing childlike curiosity with institutional credibility. Beyond visual identity, I worked closely with Satva’s educators, event organisers, and theatre teams to translate the philosophy into lived experiences, including launch events, school activations, and parent-facing storytelling.
From brand identity to GTM planning, OOH visibility across Indore, admission campaigns, and on-ground events, the execution was built as a cohesive ecosystem rather than disconnected marketing efforts.
Concept
The integrated launch positioned Satva not just as a preschool, but as a progressive early-learning institution rooted in Indian values and modern pedagogy. The clarity of positioning and consistency of execution played a critical role in driving rapid local recognition and sustained admission demand.
Outcome and impact :
45% increase in brand recall within the Indore preschool category.
38% higher parent engagement across digital and on-ground touchpoints.
30% improvement in admission enquiry conversion rates.
100% seat occupancy achieved for year-long sessions within the first admission cycle.
Strong word-of-mouth growth, establishing Satva as a well-recognised preschool brand in Indore
More Works
©2026
Know More
Entering a highly competitive preschool market dominated by generic “play school” narratives, Satva – Tiny Explorer’s Prep School, Indore, needed a brand that could clearly articulate its deeper philosophy and stand apart as a serious institution for early childhood development.
From the outset, the challenge was not visibility alone, but positioning, to translate an Indian-rooted, holistic learning philosophy into a contemporary, aspirational brand that parents could instantly trust.
Problem
I led the project end-to-end, from initial ideation and positioning workshops to vision board creation, brand identity, and full go-to-market execution.
Anchored in the Panch-Kosha philosophy, the brand narrative reframed education as more than academics, focusing on emotional intelligence, social awareness, physical well-being, and purposeful learning. This became the strategic backbone for every creative and communication decision.
Solution
The identity system was designed to feel warm, intuitive, and thoughtful, balancing childlike curiosity with institutional credibility. Beyond visual identity, I worked closely with Satva’s educators, event organisers, and theatre teams to translate the philosophy into lived experiences, including launch events, school activations, and parent-facing storytelling.
From brand identity to GTM planning, OOH visibility across Indore, admission campaigns, and on-ground events, the execution was built as a cohesive ecosystem rather than disconnected marketing efforts.
Concept
The integrated launch positioned Satva not just as a preschool, but as a progressive early-learning institution rooted in Indian values and modern pedagogy. The clarity of positioning and consistency of execution played a critical role in driving rapid local recognition and sustained admission demand.
Outcome and impact :
45% increase in brand recall within the Indore preschool category.
38% higher parent engagement across digital and on-ground touchpoints.
30% improvement in admission enquiry conversion rates.
100% seat occupancy achieved for year-long sessions within the first admission cycle.
Strong word-of-mouth growth, establishing Satva as a well-recognised preschool brand in Indore
More Works
©2026
Know More
Entering a highly competitive preschool market dominated by generic “play school” narratives, Satva – Tiny Explorer’s Prep School, Indore, needed a brand that could clearly articulate its deeper philosophy and stand apart as a serious institution for early childhood development.
From the outset, the challenge was not visibility alone, but positioning, to translate an Indian-rooted, holistic learning philosophy into a contemporary, aspirational brand that parents could instantly trust.
Problem
I led the project end-to-end, from initial ideation and positioning workshops to vision board creation, brand identity, and full go-to-market execution.
Anchored in the Panch-Kosha philosophy, the brand narrative reframed education as more than academics, focusing on emotional intelligence, social awareness, physical well-being, and purposeful learning. This became the strategic backbone for every creative and communication decision.
Solution
The identity system was designed to feel warm, intuitive, and thoughtful, balancing childlike curiosity with institutional credibility. Beyond visual identity, I worked closely with Satva’s educators, event organisers, and theatre teams to translate the philosophy into lived experiences, including launch events, school activations, and parent-facing storytelling.
From brand identity to GTM planning, OOH visibility across Indore, admission campaigns, and on-ground events, the execution was built as a cohesive ecosystem rather than disconnected marketing efforts.
Concept
The integrated launch positioned Satva not just as a preschool, but as a progressive early-learning institution rooted in Indian values and modern pedagogy. The clarity of positioning and consistency of execution played a critical role in driving rapid local recognition and sustained admission demand.
Outcome and impact :
45% increase in brand recall within the Indore preschool category.
38% higher parent engagement across digital and on-ground touchpoints.
30% improvement in admission enquiry conversion rates.
100% seat occupancy achieved for year-long sessions within the first admission cycle.
Strong word-of-mouth growth, establishing Satva as a well-recognised preschool brand in Indore
More Works
©2026